Lot 32
32
A rare Dean's Rag Book Co. Tru-to-Life golden plush teddy bear
No VAT will be charged on the hammer price, but VA… Read more
A rare Dean's Rag Book Co. Tru-to-Life golden plush teddy bear

Details
A rare Dean's Rag Book Co. Tru-to-Life golden plush teddy bear
with rubber moulded face and nose, brown and black plastic eyes, arms jointed internally, rubber clawed paws and tail, 1955-57 --22in. (56cm.) high (slight wear and fading, some perishing and damage to claws)
Special notice
No VAT will be charged on the hammer price, but VAT at 17.5% will be added to the buyer's premium, which is invoiced on a VAT inclusive basis.

Lot Essay

This bear featured in Dean's 1954 catalogue and was the first of their bears to re-use the name 'Tru-to-Life' since the much earlier use of this branding. They were sold with the following advertising slogan 'Life-Like Paws with Nails that do Not Scratch! Life-Like Nose that is Soft and Cold to Touch! Life-Like Limbs by which it is assisted to Walk! Truly a Remarkable Teddy Bear!'. They were produced in gold and honey until 1957. The 'soft and cold' nose was probably made of gutta-percha. In 1956, the better known black version, designed by Sylvia Wilgoss, was introduced.

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