Cildo Meireles (Brazilian b. 1948)

Inserções em Circuitos Ideológicos: Projeto Coca-Cola

Details

Cildo Meireles (Brazilian b. 1948)
Inserções em Circuitos Ideológicos: Projeto Coca-Cola
inscribed 'C.M. 5-70' (on transfer text)
transfer text on Coca-Cola glass bottles
9¾ x 2¼ in. (24.7 x 5.7 cm.) each
Executed in 1970/1988.
Three units. (3)

Provenance

Acquired directly from the artist by the present owner, 1988.

Literature

Exhibition catalogue, Information, New York, The Museum of Modern Art, 1970 (another example illustrated).
Exhibition catalogue, Cildo Meireles, Valencia, IVAM Centre del Carmen, 1995, p. 19 and 101 (another example illustrated).
D. Cameron, P. Herkenhoff, and G. Mosquera, Cildo Meireles, London, Phaidon Press Limited, 1999, pp.108-109, 111 (another example illustrated).
Exhibition catalogue, Cildo Meireles, Les Musées d'Art Moderne et Contemporain de Strasbourg, 2003, p. 81 (another example illustrated).
Exhibition catalogue, Open Systems: Rethinking Art c. 1970, London, Tate Modern, 2005, p.138 (another example illustrated).
Exhibition catalogue, Seduções: Valeska Soares, Cildo Meireles, Ernesto Neto, Zurich, Daros-Latinamerica, 2006 pp. 92, 105 (another example illustrated).
Exhibition catalogue, Cildo Meireles, London, Tate Modern, 2008, pp. 62-63, 65 (another example illustrated).

Exhibited

New York, The Museum of Modern Art, Information, 1970 (another example exhibited).
Valencia, IVAM Centre del Carmen, Cildo Meireles, 2 February- 23 April 1995 (another example exhibited).
Strasbourg, Les Musées d'Art Moderne et Contemporain de Strasbourg, Cildo Meireles, 7 March- 18 May 2003 (another example exhibited).
London, Tate Modern, Open Systems: Rethinking Art c. 1970, 1 June- 18 September 2005 (another example exhibited).
Zurich, Daros-Latinamerica Collection, Seduções: Valeska Soares, Cildo Meireles, Ernesto Neto, 9 June- 15 October 2006 (another example exhibited).
London, Tate Modern, Cildo Meireles, 14 October 2008- 11 January 2009. This exhibition also travelled to Barcelona, Museu d'Art Contemporani de Barcelona, 11 February- 3 May 2009; Houston, The Museum of Fine Arts, 7 June- 27 September 2009; Los Angeles, Los Angeles County Museum of Art, 22 November 2009- 7 February 2010; Toronto, Art Gallery of Ontario, 27 March- 27 June 2010 (another example exhibited).

Lot Essay

This work is sold with a certificate of authenticity signed by the artist and dated 'Rio, 10 April 2014.

"The Insertions into Ideological Circuits took shape as two projects: the Coca-Cola Project and the Cédula Project with banknotes. The work began with a text I wrote in April 1970 which sets out this position:
1 In society there are certain mechanisms for circulation (circuits).
2 These circuits clearly embody the ideology of the producer, but at the same time they are passive when they receive insertions into the circuits.

3 This occurs when they receive insertions into their circuits.

The Insertions into Ideological Circuits also arose from the recognition of two fairly common practices: chain letters (letters you receive, copy and send on to other people) and messages in bottles, flung into the sea by victims of shipwrecks. Implicit in these practices is the notion of a circulating medium, a notion crystallized most clearly in the case of paper money and metaphorically containers (soft drink bottles, for example).
--Cildo Meireles1

1 As quoted in "Artist's Writings, Insertions into Ideological Circuits 1970-75," Cildo Meireles (London: Phaidon Press Limited, 1999), p. 110.

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