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A.M. Cassandre (1901-1968)
Throughout the twentieth century, eminent French graphic artist A.M. Cassandre produced an oeuvre of travel-related lithographic posters that today represent among the most iconic and influential Art Deco designs in the history of the medium. Born Adolphe Jean-Marie Mouron in the Ukraine in 1901, Cassandre moved to Paris in 1915 where he later began his education at the École des Beaux Arts. Taking inspiration from contemporary Avant-Garde movements in art, namely Bauhaus, Cubism and Futurism, Cassandre understood that in order to effectively promote the developments in transport brought about by the dawning of the ‘machine age’ he must employ the use of unadorned linear and streamlined forms to reflect the speed and dynamism of his era.
Cassandre’s legacy is defined not only by his ability to manipulate imagery, but by his astute use of typography. Throughout his career Cassandre designed several original typefaces including Bifur in 1929, Acier Noir in 1935, and most famously Piegnot in 1937, all of which reflected his belief that posters should feature only capital letters to ensure that text communicated an immediate, powerful message to the consumer. In his self-proclaimed desire for formal perfection Cassandre was able to create a formula for producing commercially effective posters in which popular Art Deco imagery and text could be readily adapted and reproduced to widely promote contemporary advances in travel and tourism.
A.M. Cassandre (1901-1968)
CÔTE D'AZUR
Details
A.M. Cassandre (1901-1968)
CÔTE D'AZUR
lithograph in colours, 1931, printed by L.Danel, Lille, condition A-; backed on linen, framed
39 x 24 in. (100 x 62 cm.)
CÔTE D'AZUR
lithograph in colours, 1931, printed by L.Danel, Lille, condition A-; backed on linen, framed
39 x 24 in. (100 x 62 cm.)
Literature
Cassandre, pl.43; Mouron no.98, pl.35; Oeuvres Graphiques Modernes, pl.54; Suntory, pl.72; Weill, p.59
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