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Lot Essay
In 2024, TAG Heuer and Kith collaborated to release a new version of the Formula 1 timepiece. Largely influenced by classic vintage Formula 1 models, the new TAG Heuer Formula 1 Kith collection reimagines the brand’s entry-level lineup with bold, compact, and retro-inspired three-hand designs, preserving the essence of the first-ever TAG Heuer-branded watches.
The Formula 1 is the first collection launched by TAG Heuer after Techniques d’Avant Garde acquired Heuer in 1986. For this collaboration, TAG Heuer introduced 10 different versions of the watch - seven of them were exclusive to Kith, two were sold only by TAG Heuer, and one was available through both brands. Each model was a limited edition, with production numbers ranging from 250 to 1'350 pieces.
Additionally, TAG Heuer released 75 special boxed sets containing all 10 models. In total, 5'750 watches were produced for this collaboration, and they quickly sold out.
The Formula 1 is the first collection launched by TAG Heuer after Techniques d’Avant Garde acquired Heuer in 1986. For this collaboration, TAG Heuer introduced 10 different versions of the watch - seven of them were exclusive to Kith, two were sold only by TAG Heuer, and one was available through both brands. Each model was a limited edition, with production numbers ranging from 250 to 1'350 pieces.
Additionally, TAG Heuer released 75 special boxed sets containing all 10 models. In total, 5'750 watches were produced for this collaboration, and they quickly sold out.